Website localization
Full-site adaptation for Brazilian Portuguese (pt-BR) or English (US) audiences, including metadata, navigation labels and the cultural references that carry meaning only in one market.
Localization
Market Entry Localization
Websites, apps, marketing and commerce content adapted for the Brazilian market — and Brazilian content adapted for international audiences. Not translated: adapted, so it reads as though it was built there.
The distinction
Translation vs. localization
Translation converts text from one language to another. Localization adapts the product experience — text, cultural references, date and currency formats, imagery and tone — so it feels native to its target market rather than imported into it.
The practical difference shows up in places a text file does not reveal: a label that fits in English and overflows the button in Portuguese, a date written 03/04 that means two different days on two continents, an address form with no field for a CPF, a marketing line whose rhythm only works in its original language.
Scope
What we localize
App & software localization
UI strings, error messages, notifications and store listings, reviewed in context so that length and grammar hold inside the actual interface.
Marketing content
Campaigns, product copy and brand messaging adapted rather than translated — the claim survives, the construction usually changes.
E-commerce listings
Product listings and storefront content localized for Brazilian marketplaces and the way buyers there search and compare.
Process
How localization runs
Content audit
We review the text, images and cultural references that need adaptation — and flag what should not be adapted at all.
Translation & adaptation
Native-speaking linguists adapt content for the target market, working from a product glossary so feature names stay stable.
In-context review
The localized content is reviewed inside the actual site or app, where length, layout and truncation problems become visible.
Delivery & support
Final content delivered, with the glossary and memory retained so future updates stay consistent.
Straight answers
Localization, answered
What is the difference between translation and localization?
Translation converts the text. Localization adapts the whole product experience around it — string length inside fixed interface elements, date, number and currency formats, local field structures such as tax IDs and addresses, cultural references, imagery and tone — so the result reads as though it was built for that market rather than carried into it.
Do you localize into Brazilian Portuguese specifically?
Yes. Brazilian Portuguese (pt-BR) and European Portuguese differ in vocabulary, syntax and register, and a Brazilian audience notices immediately when content was written for the other market. The same applies in reverse for English variants.
Why do you need screenshots or a staging build for UI work?
Because short strings are ambiguous in isolation: one word can be a noun or a verb, a button or a heading. Context is the single biggest quality factor in interface localization, and reviewing inside the actual product catches the length and layout problems a spreadsheet hides.
Can you handle ongoing localization as we ship?
Yes. Continuous content is maintained against a glossary and translation memory so that each release stays consistent with the last, instead of terminology drifting with every sprint.
Do you localize metadata and store listings?
Yes. Website metadata, App Store and Play Store listings are constrained fields with their own discovery mechanics, so they are adapted around the keywords that actually apply in the target market rather than translated literally.
Is marketing copy translated or rewritten?
Adapted, which in practice often means rewritten. Persuasion rarely survives literal translation: the claim stays, the construction that carries it usually changes.
Related
Keep reading
Tech, SaaS & startups
The sector view: product, investor and compliance content.
TechnologyDubbing & subtitling
When the content to adapt is video rather than text.
VideoDocument translation
Contracts and filings under the same terminology.
TranslationTell us what is on the table.
The documents, the meeting, the dates and the languages. You get a scoped proposal from the team that will run the assignment.